About Us

Di5 is a leading Marketing and Communications agency headquartered in London with a sharp focus on building brands amongst various diaspora communities in UK/Europe and US. Di5 is a team of enthusiastic professionals with a deep understanding of media, marketing & advertising. The company has been invested by Heath Ventures (www.heathventures.com) as part of its portfolio of media investments and draws necessary synergies from other Heath Media Group companies.

Context

Our business is based on two perspectives following one common premise- Global brands succeed by engaging with local communities.

The first perspective is the Diaspora marketplace.

The Indian/South Asian Diaspora is the third largest diaspora in the world and is growing in affluence and influence. Globally, businesses are developing to target this community.

Indians/South Asians brands are nurturing global ambitions and the Diaspora is the ideal beachhead to achieve these aims.

Di5 aims to be significant part of this emerging eco-system. We will facilitate the global growth of Indians/South Asians brands and also host country brands to target the Diaspora community locally and globally.

The second perspective is the Diversity marketplace.

A recent study by IPA on Ethnic marketplace (2010) has highlighted the opportunity:

" The forecasted increase in numbers also means they will want to feel they are being communicated to, so targeting diverse groups and communities should be on the agenda of every successful UK brand and marketers. "

We strongly believe that Media consumption has become a leading indicator of social behaviour and cultural trends. The astounding growth in consumption of Asian content and entertainment has opened new challenges and opportunities for brands.

Our Vision is shaped by these tenets.

Our guiding principles are

We believe that we exist to overcome business challenges faced by our clients.

We strive at multiple levels to create an impact and demonstrate value for our brands. In an era of ROI, we go the extra mile to address key performance parameters of the communication strategy of our brands.

We are driven to deliver impact with insight led innovation, flawless implementation and with the highest integrity.

Quite simply, we want to give the best work for our brands.